Video Clips, big personalities, bold pitches and the evolution of what it takes to connect through a screen.
This is where it all comes together! If you are excited to explore the world of infomercials and study how masters pitched from the screen, you are in luck!
As a BONUS we also include some behind the scene footage and over 197 infomercials (and you can find the title of all of the shows in my book, Pitch Secrets A to Z pages 30, 31), decades on camera, and a whole lot of unforgettable moments.
You’re about to see vintage clips, big personalities, bold pitches, and the evolution of what it really takes to connect through a screen. Simply press play and take a walk through the wild, wonderful world of direct response… This is where the magic and the millions billions, were made.
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the queen of pitch
FORBES RIley
1,970+
INFOMERCIALS
$2.5B
IN SALES
80+
COUNTRIES
DOCUMENTARies & REELS
Learn about Forbes Riley and her early life, career and her overall life story.
Few people have achieved that status of Legend of Infomercials - they include mostly men like Anthony Sullivan and Billy Mays, but one woman cracked the code -- with 144 infomercials to date - this appearance on Discovery Channel's reality hit tv show, Pitchman was her crowning achievement as she launched HER very first product - fitness sensation SpinGym.
One of the secrets to my success (and I have now hosted 193 infomercials, many grossing millions and airing around the world, is my ability to PITCH.
Few people have achieved that status of Legend of Infomercials - they include mostly men like Anthony Sullivan and Billy Mays, but one woman cracked the code -- with 144 infomercials to date - this appearance on Discovery Channel's reality hit tv show, Pitchman was her crowning achievement as she launched HER very first product - fitness sensation SpinGym.
Curious about how I became an infomercial queen? Watch my infomercial demo tape and see where it all began! From my first on-air pitch to the techniques that helped me sell over $2.5 billion in products, this tape shows the journey of a lifetime. 💰
In this episode of Beyond the Experience, Team VRLU chats with Forbes Riley about her thoughts on business, motivation, success, and much more!
Join Forbes Riley as she takes you behind the scenes of her incredible career, where she sold over 1,500 health, fitness, and wellness products on the Body by Jake Fitness Network FIT TV (originally the Cable Health Club),
In this video, I pull back the curtain on how I became an infomercial legend, the lessons I learned pitching everything from fitness tools to beauty products, and the mindset shifts that made it all possible.
What makes a successful marketer - join Beau & Forbes who are at the top of their industry - they will share secrets for success, how to break into infomercials and make millions of dollars.
Forbes Living TV was created with the knowledge that every unique product deserves an audience. Hosted by TV celebrity Forbes Riley, this groundbreaking talk show
FEATURED MOMENT
38,000 sold in just 2 minutes — Taking the stage on The Doctors to showcase SpinGym's revolutionary impact on strength, toning, and wellness. Fitness made accessible, efficient, and designed for real life.
Pitchmen TV Show →
38,000 sold in just 2 minutes — Taking the stage on The Doctors to showcase SpinGym's revolutionary impact on
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ON THE AIR
TV & FILM
Join Forbes Riley as she takes you behind the scenes of her incredible career, where she sold over 1,500 health, fitness, and wellness products on the Body by Jake Fitness Network FIT TV (originally the Cable Health Club), a network later purchased by Fox TV for $500 million.
Forbes Riley’s 1978 $20,000 Pyramid Appearance – A Flashback to Her TV Game Show Debut!
BILLY MAYS ★ JACK LALANNE ★ BETTY WHITE ★ BILLY BLANKS ★ RICHARD SIMMONS ★ SERENA WILLIAMS ★ LEE MAJORS ★ MONTEL WILLIAMS ★ KEVIN HARRINGTON ★ LES BROWN ★ GRANT CARDONE
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CO-HOSTS & CO-STARS
CELEBRITIES
Power Juicer · $1B+
Nothing short of legendary — not just an infomercial but the gold standard of the Perfect Pitch. Over $1 billion in sales, an 8-year run, broadcast in more than 80 countries.Nothing short of legendary — not just an infomercial but the gold standard of the Perfect Pitch. Over $1 billion in sales, an 8-year run, broadcast in more than 80 countries.
Nothing short of legendary — not just an infomercial but the gold standard of the Perfect Pitch. Over $1 billion in sales, an 8-year run, broadcast in more than 80 countries.
Nothing short of legendary — not just an infomercial but the gold standard of the Perfect Pitch. Over $1 billion in sales, an 8-year run, broadcast in more than 80 countries.
Watch SodaStream legends bring the product to life in an engaging showcase focused on making sparkling drinks at home. They highlight how it reduces plastic waste, lets you customize every fizz, and combines practical demos with lively, persuasive storytelling.
Working alongside Beau—one of the most prolific hosts in direct response television—was incredible, and our chemistry was unmatched. Between us, you’re seeing decades of experience, billions in sales, and the kind of on-camera connection that defines pitching at its absolute peak.
I had the joy of co-hosting an SPCA telethon with Betty White, and what you see on screen is exactly who she is—funny, kind, and deeply passionate about animals. Her energy carried into the broadcast, showing how heart, humor, and purpose can truly move people.
In 1995, before social media, I introduced Billy Blanks’ Tae Bo on my TLC show Essentials, helping spark a global fitness movement. Surrounded by stars and electric energy, it proved that the right pitch can turn a powerful idea into a lasting legacy.
Billy Mays was the gold standard of high-energy selling, turning everyday products into must-haves with his powerful voice and presence. He mastered demonstration, urgency, and trust in seconds, becoming one of the most iconic and successful pitchmen of all time.
When it comes to building a standout skincare brand, Brian Fasulo knows how to create products that truly connect and deliver results. In this co-hosted video, we break down both the science and the strategy—because it’s not just what you sell, it’s how you tell the story.
What do Bob Proctor and I have in common? A life-changing tool called SpinGym. After his open-heart surgery, Bob used it to rebuild strength and energy, and in this video, you’ll see how it delivers a full-body workout and proves that with the right tool and mindset, your next level is always within reach.
I had an absolute blast on Dropping Bombs with Brad Lea, diving into the art of the pitch and how to turn everyday conversations into income. If you want to sharpen your influence and get more yeses, this episode delivers serious value.
Cooking alongside Richard Blais for the Top Chef University infomercial was as fun as it was dynamic—he doesn’t just cook, he performs. Together, we showed how everyday people can create restaurant-quality meals at home with a blend of culinary talent and high-energy pitching.
Chris Steele and I shared the screen on multiple infomercials, and he was the definition of smooth, steady, and incredibly effective on camera. Working together was a masterclass in timing and trust—you’ll see exactly why audiences leaned in and stayed with us.
Working with Cory Everson—Ms. Olympia herself—was pure strength, grace, and unstoppable energy. Together, we made fitness feel achievable and exciting, and you can see that magic come to life in my demo reel.
Elliott Segal—one of the powerhouse minds behind Guthy-Renker—joined me on camera and did the unexpected: worked out in a full suit with the SpinGym. It proved that when a product truly works, it works anywhere, anytime—and when a billion-dollar brand builder leans in, you know it’s something special.
One of my most embarrassing moments turned into an unforgettable win—I didn’t recognize heavyweight champ Evander Holyfield while speaking in Philadelphia. But with some quick thinking, I got him to SpinGym with me in front of 1,000 people, scored a “yes,” and even gained a friend.VBH
FLORENCE HENDERSON
I had the joy of working with my dear friend Florence Henderson on a skincare infomercial, and her warmth and grace shine through in every moment. Press play and you’ll instantly feel the kindness, humor, and radiant spirit that made her truly unforgettable.
FitTV wasn’t just a network—it was a movement, and I had the privilege of hosting there for five incredible years alongside Body by Jake. It was where fitness met inspiration, helping people transform their bodies, confidence, and lives.
Working alongside Jack LaLanne and his wife Elaine on the Power Juicer was nothing short of legendary—it set the gold standard for the Perfect Pitch. With over $1 billion in sales and a global run, it proved that when passion, clarity, and belief align, you create history
Working with John—best known as J. Peterman on Seinfeld and host of the National Dog Show—was an absolute joy. He brought wit, elegance, and storytelling charm to our Red Skelton infomercial, creating a timeless and heartfelt moment you can feel the second you press play.
Hosting a national pitch contest on TV with Kevin Harrington—an original Shark Tank investor—was the perfect blend of business and high-stakes storytelling. Together, we transformed raw ideas into compelling pitches, combining his deal-making expertise with my pitch mastery to turn opportunities into yeses.
Watching Kim Kardashian grow into one of the most recognized women in the world has been an honor. I met her early on through her father, and even then, her kindness, poise, and determination were unmistakable—I’ve always felt lucky to know her from those early days.
I had an absolute blast on Dropping Bombs with Brad Lea, diving into the art of the pitch and how to turn everyday conversations into income. If you want to sharpen your influence and get more yeses, this episode delivers serious value.
I co-hosted an infomercial with Lee Majors—The Six Million Dollar Man—for the Bionic Ear, and yes, it was surreal meeting someone I grew up watching. But he was gracious and fun.
.Les Brown calls Forbes Riley “the voice of a generation,” and in this powerful video, he shares why that title matters. Discover how to harness your own voice to make a lasting impact and become truly unforgettable.
Filming a fitness infomercial with Mario Lopez was a masterclass in energy, discipline, and connection. He brought charisma and credibility to every moment, proving that authenticity is what truly sells.
I had the incredible opportunity to co-host the Montel Williams HealthMaster, helping bring simple, everyday wellness into millions of homes. Being part of a mission that made healthy living feel accessible and achievable is something I’ll always be proud of.
This pitch for Mission Cooling Towels—backed by Serena Williams—is a masterclass in clarity, urgency, and connection. With over $55 million in sales in just three summers, it proves how the right message can instantly turn attention into action.
Working with Richard Simmons was pure magic—there was truly no one like him. His joy, kindness, and vibrant spirit inspired millions, making people feel seen, celebrated, and alive, and he will be deeply missed.
When Tom Jourdan and I hit the stage together, something special happens. This clip captures the chemistry, timing, and real-time persuasion that only comes from true experience—this is effortless influence in action.
Vince turned the ShamWow into a cultural phenomenon by delivering one of the most memorable, high-energy pitches in infomercial history.His fast-paced, demo-driven style proved that the right presentation can transform even a simple product into massive success.
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INFOMERCIALS
In this behind-the-scenes video, Forbes Riley gives viewers a tour of the SpinGym infomercial set in London and shares her excitement about bringing the product to a wider audience. She showcases the beautifully designed set, complete with SpinGym displays, DVDs, and promotional materials. As she walks around the studio, she introduces members of the production crew, including the teleprompter operator, actress, camera crew, and other staff. What makes the set especially fun is that nearly everyone is using a SpinGym while working, demonstrating its ease of use and versatility. The video captures the energetic and positive atmosphere of the production while highlighting how SpinGym can fit seamlessly into everyday life.
Join us as we introduce the revolutionary Ab Solo, a dynamic core training system that redefines abdominal workouts. Say goodbye to monotonous, ineffective routines and hello to a chiseled, stronger midsection.
A TV-style advertisement promotes Agefit, a clinically proven anti-aging serum that claims to reduce wrinkles, bags, and puffiness within 60 seconds using patented peptide and snake venom–inspired ingredients.
A promotional segment for Barefoot Science insoles explains how their “arch activation technology” strengthens foot muscles, relieves foot, knee, hip, and back pain, and improves support through progressive inserts designed to mimic the natural barefoot feeling.
The BioMop/BioFoam cleaning product is presented as a reusable open-cell foam tool that allegedly maintains disinfectant effectiveness better than paper towels, rags, or sponges, helping sanitize surfaces more effectively while reducing waste and long-term costs.
A playful infomercial promotes the Down Around Pillow as a luxurious, hotel-quality pillow designed to improve sleep comfort, reduce allergies, and provide a deeper, more restful night’s sleep with a 30-night guarantee.
E.A.T. is a six-week lifestyle and weight-loss program created by Forbes Riley that promotes sustainable, non-diet health transformation through practical nutrition, mindset, and habit changes designed to help people lose weight, get fit, and build long-term confidence and wellness.
Femme Free is an all-natural external menstrual pain relief product that claims to quickly reduce cramps and back pain with a warming and cooling menthol sensation, offering women fast, targeted relief without pills or medications.
The GymFlex Transformer is a versatile all-in-one home fitness system, presented by Forbes Riley and Chris Steel, that combines strength training, cardio, and flexibility exercises into one compact machine designed to help users of all fitness levels achieve convenient, full-body workouts at home.
Hosts Forbes Riley and Tom Jordan showcase the Hearthware Infrared Cooker, a time-saving kitchen appliance that cooks food evenly and healthily in half the time without preheating, defrosting, or difficult cleanup.
HEALTH MASTER BLENDER
The Health Master Blender features a large 70-ounce container for fruits and vegetables and is powered by a durable 1,200-watt motor backed by an impressive 100-year warranty.
The NuWave Brew Hub is a versatile 3-in-1 coffee system that combines a single-serve brewer, drip coffee maker, and hot water kettle, using advanced features and flavor infusion technology to deliver café-quality coffee with both convenience and affordability.
Forbes Riley became one of the few women to achieve legendary infomercial status, starring in 144 productions and reaching a career milestone on Discovery Channel’s PitchMen as she launched her first product, the fitness sensation SpinGym
The Profile Toner is a non-surgical facial exercise device created by fitness expert Phil Page that uses progressive resistance exercises to tone and tighten neck and facial muscles, helping reduce double chins, wrinkles, and sagging skin in just three minutes a day.
The Health Master Blender features a large 70-ounce container for fruits and vegetables and is powered by a durable 1,200-watt motor backed by an impressive 100-year warranty.
The Health Master Blender includes a large 70-ounce container for fruits and vegetables and is equipped with a powerful 1,200-watt motor backed by a remarkable 100-year warranty.
Forbes Riley gives a behind-the-scenes tour of the SpinGym infomercial set in London, showcasing the excitement of filming as the cast and crew enthusiastically use the fitness device throughout the studio
On her show, Forbes Riley interviews internet entrepreneur Adrian Morrison, who shares how he built a highly profitable online business using social media marketing and free offers, teaching viewers how ordinary people can earn money online without needing a website or selling products directly.
Join Forbes Riley and Top Chef University as they share expert cooking tips, techniques, and culinary secrets designed to help home cooks elevate their skills and create delicious, restaurant-quality meals with confidence.
The Health Master Blender includes a large 70-ounce container for fruits and vegetables and is equipped with a powerful 1,200-watt motor backed by a remarkable 100-year warranty.
Forbes Riley and Super Bowl champion Joe Theismann discuss how Barefoot Science helps relieve foot pain, while Forbes reflects on her passion for helping inventors and entrepreneurs bring their products to television success.
In this exciting episode of Behind the Scenes with Forbes Riley, award-winning TV host, motivational speaker, and National Fitness Hall of Fame inductee Forbes Riley shares her inspiring journey of empowering millions to live healthier, more successful lives while helping celebrities, CEOs, and everyday people unlock their full potential.
For two decades, Forbes Riley called the HSN studios home—a place where she didn’t just sell products, but shared stories, created lasting connections, and helped change lives through innovation, fitness, and beauty, while reflecting on the closing of the iconic network and the enduring legacy it leaves behind.
Forbes Riley passionately shares how the Urban Rebounder transformed fitness into a fun, low-impact, full-body workout, inspiring people of all ages to improve their health, lose weight, strengthen their bodies, and enjoy exercise from the comfort of home while emphasizing motivation, versatility, and lifelong wellness
Forbes Riley introduces her exclusive “Gone in 60 Seconds” wrinkle eraser on HSN, showcasing how the temporary anti-aging treatment instantly reduces the appearance of fine lines, wrinkles, puffiness, and pores while helping users look younger, firmer, and more refreshed within seconds.
SpinGym reached a significant milestone by winning a Moxie Award in Las Vegas, marking a major achievement after years of effort to bring the product to market.
Despite event rules prohibiting acceptance speeches, Forbes Riley took the opportunity to address the audience, celebrating the accomplishment and the journey behind it.
Forbes Riley was honored with the Female TV Presenter of the Year award, recognizing her exceptional contributions to television, media, fitness, and personal development throughout her distinguished career. This provides an exclusive behind-the-scenes look at the Moxie Awards and highlights how her achievements continue to inspire audiences around the world.
Forbes Riley celebrates a major career achievement, highlighting how persistence, passion, and effective communication have played key roles in her success.
In this video, she shares the significance of this milestone and encourages others to pursue their goals with confidence and determination.
Forbes Riley was honored with the ERA Award for Best Infomercial Host, recognizing her outstanding contributions to the infomercial industry and her role in generating over $2.5 billion in product sales. In this video, she shares her journey, the challenges she overcame, and the key qualities that have made her one of the most influential and successful television presenters in the industry.
At the ERA D2C Convention in Las Vegas, Forbes Riley highlights the importance of innovation and quality products in driving success within the direct response industry. As she prepares for the Moxie Awards, she reflects on her passion for presenting and expresses excitement about the opportunity to win Best Female Presenter.
SPINGYM ON THE DOCTORS
38,000 sold in just 2 minutes — Taking the stage on The Doctors to showcase SpinGym's revolutionary impact on strength, toning, and wellness. Fitness made accessible, efficient, and designed for real life.